Enhance your Web-to-Store marketing strategy with Gamification

  • What is the definition of web-to-store marketing?
  • How can gamification help your business and web-to-store strategy?
  • How do you gamify your web-to-store strategy?

Definition: What is web-to-store marketing?

How can gamification help your business and web-to-store strategy?

Customer at a shop counter talking to a shop assistant

How do you gamify your web-to-store strategy?

  • Click and collect: This option allows clients to order items online and then come into the store to collect them. This means they don’t have to wait for their items to be delivered, and returning the items is made easier. Since this option is becoming more and more popular among customers, why not integrate a promotional game into this process as the first step in encouraging clients who prefer to buy online to come into your store.
  • Use social media and your website: To help customers make purchasing decisions and optimise your in-store marketing strategy, you need to create a smooth and hassle-free process that will prompt your clients to use your various distribution channels. Offering a digital competition that you can share on your social media accounts can help encourage former customers to come back, secure them as loyal customers and win them over once again. Prospective clients who play will be more inclined to take advantage of their winnings like promo codes or a prize so they will have to come into the store to collect their order.
  • Gifts to collect in-store: Any excuse is a good excuse to encourage your clients to come and see what is going on in your stores. Creating a promotional scheme with a promo code to win or a prize to collect in-store will potentially motivate clients to buy something else while they’re there. Consumers often leave with extra purchases when they visit the store!
  • A newsletter that rewards loyal customers: Create a sense of exclusivity and build the urge to play among your most loyal customers. You can set up a reward system to motivate users to perform a certain action, such as signing up to receive your newsletter, subscribing to a service or making a specific purchase. By completing the specific objectives and game levels, clients will be able to win discounts to be used exclusively in-store.
  • Creating promotional codes: For many brands, regular promotional offers form an integral part of their web-to-store and drive-to-store strategy. The main objective is to successfully reach out to your target audience and prospects, for example using a Pac-Man game or fun and recreational raffles, by creating a compelling reason for them to come into the store to enjoy exclusive offers.

Drimify, the gamification platform to aid your web-to-store marketing strategy

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