The gamification of education is an approach that aims to increase learners’ motivation and engagement by incorporating game design features into educational environments. Using games in training and the learning process is actually more natural as play is already ingrained in society and our genes. Gamifying training makes you forget…

Thanks to gamification, you can increase your lead generation, conversion rates and client retention. But why integrate games and gamification into your marketing automation strategy? Simply because it is a powerful tool to create engagement. When we look at the common challenges that businesses face, we know that generating prospective…

Thanks to their viral qualities, competitions are powerful marketing tools so it is important to master setting them up. It is a simple and effective way to grow your community and, by extension, your reputation and even your sales. Viral marketing campaigns are often used as part of larger publicity…

Launching a product is a company’s planned and coordinated effort to launch a new product on the market. It’s a project that achieves a number of objectives and giving clients the chance to buy the new product is just one of them. In particular, it lets a company develop its…

Brands love competitions because they are a fantastic tool to engage communities. Using gaming mechanisms, whether they are sophisticated or not, they are able to create engagement with their consumers, gain their audience’s loyalty, grow their community and collect important data on their target audience. The 5 psychological motivators: Share…

For every brand, company and sector, events are conceived in a different way. However, the main goal is always the same: create an original and memorable experience for those who will take part. By counting on event gamification, you are guaranteed to have participants completely immersed in your concept and…

Thanks to gamification, you can boost your HR marketing campaign and develop your employer brand. A basic job offer is no longer enough to attract attention and inspire candidates to apply. The same goes for CVs, they’re no longer sufficient just to test your candidates’ competency and discover their true…

Our consumer habits have changed considerably since the internet came along. The e-commerce sector is growing constantly with thousands of transactions being made online every day. Consumers all around the world are increasingly using digital devices such as phones, tablets and computers to make online purchases and reduce their in-store…

Games are an excellent way to increase the level of engagement with a community and naturally encourage participation from clients in all loyalty programmes. Their entertainment and accessibility make gamification a great asset to integrate into your loyalty programme. Game mechanisms promote consumers’ engagement with your products whilst solidifying their…