The sports sector is one of the most popular industries for gamification. According to a Nielsen study, 65% of people who play video games are also active sportsmen and women, or avid supporters of a team or athlete. …

You could be forgiven for wondering where on Earth Cyber Monday came from. It’s not a classically themed holiday with its own assortment of characters and tropes like Valentine’s Day 💗 or Halloween 👻, but for online retailers and consumers alike, whether for selling in volume or making the most…

Quality of working life (QWL), sometimes called quality of worklife, refers to how positive or negative someone’s working environment is. There are numerous schools of thought on precisely what components make up QWL, but from a practical point of view, the distinguishments are arbitrary. …

In today’s hyper competitive landscape, to be successful, you need to be more than just a retailer, and you need to think of target customers as more than just customers. You need to think of them as your audience. Today, people are looking to their service providers and retailers as…

The sales challenge is a gamification technique that predates the coining of the term gamification in 2002 by Nick Pelling. Simple, rudimentary competitions that foster competition among the sales people — the employees whose actions create revenue for a business and contribute directly to the bottom line. Close your eyes…

Contrary to movies and popular culture, rapidly advancing technology doesn’t mean you need to start worrying about Skynet triggering Judgement Day. This just isn’t realistic. Yes, popular artificial intelligence (AI) programmes churning out essays with dubious sources, producing insta-art to predetermined criteria, and generating farcical podcasts featuring caricatures of famous…

Storytelling has been used since the dawn of time to transmit knowledge and record history, and to entertain and pass time. Storytelling began in the oral tradition, then was etched into rocks as drawings, until gradually changing to writing, and eventually finding its way onto paper, and then into books…

Email lists are extremely important whatever your industry and whatever your niche. Staying in touch with customers, and maintaining that channel through which you can always connect and influence your audience through content is frankly vital for businesses to succeed. It might be repeated ad nauseum that it’s easier to…

Christmas is obviously the MVP of the holidays from a commercial perspective, and Thanksgiving takes a lot of plaudits, but let’s just say it, Halloween is without a doubt, pound-for-pound, the most fun when it comes to the holidays. …