The practice of gamification: applying game mechanics to less playful contexts to motivate behaviours and effectively convey messaging, has proved a powerful tool for marketers, trainers, and educators to effectively engage audiences and deliver on desired outcomes. For marketing specifically, it’s an exceptional form of media through which to introduce…

There are 195 countries in the world, over 4 million unique cities and towns, and the number of smaller settlements like villages and hamlets becomes even harder to satisfyingly quantify. …

Soft skills have, at times, been undervalued by companies in favour of hard skills — knowing how the nuts and bolts of an industry are put together, having specific degrees and vocational certificates and so forth. …

Serious games are games designed with serious purposes at their core. They’re related to gamification, the application of game mechanics to typically less playful tasks, but are a distinct concept under the gamification umbrella in that a serious game is a game. It’s not a process which has had a…

In a word, yes, gamification does indeed work. But is gamifying a process or path to a desired outcome always the best strategy? Will gamification always be effective? The more measurable uses of gamification The application of game mechanics has a lot of high-profile success stories in marketing and leisure. The M&Ms eye-spy pretzel game which…

Launching new products presents marketers with unique challenges. A new offering in your range is the result of a significant investment of time and capital to bring customers something new. Bringing it to the market may in a sense represent the majority of the hard work being done, but you’re…

When it comes to demonstrating their corporate social responsibility (CSR), businesses are finding themselves under more pressure than ever. An increasingly socially conscious workforce with greater access to information than previous generations has new priorities regarding employment. This means it’s important for human resources (HR) departments to be creative with…

Many consumers and customers stretch their budget during sales season to make the most of low prices and promotions that brands offer. To maximise your potential sales and encourage purchases during sales periods, here are our marketing games and competition ideas to liven up your shops and online store! Gamification…

The vast majority of individuals like to play, but why exactly? Games and video games subconsciously rely upon different motivators, and Yu-Kai Chou lists eight of the main human motivational levers and drives, bringing them together to create his Octalysis Framework model. Who is the creator, Yu-Kai Chou? Yu-Kai Chou is a Taiwanese-American entrepreneur, author, lecturer…