Gamification is the use and application of game mechanics and video game design elements to non game contexts to boost user engagement. It’s the modern digital tool for increasing productivity and getting the most out of people, be they employees, applicants, students, or target customers. Creating effective gamification experiences requires…

Implementing gamification into business strategies has become a key element for many companies in their efforts to engage audiences internally and externally. In order to encourage long-term user commitment, both from their employees and their customers, companies are developing their marketing strategies with incorporated gamification projects. In this article, we’ll…

We’re all familiar with setting ourselves goals or targets to help aid our motivation. From school, extra-curricular activities, through further education and training, and perhaps most frequently, in the workplace. Every quarter, every 6 months, a performance review, goals for the coming quarter, for the coming year. …

A competition, by its very definition, has to come to an end. It needs a closing date. It is a finite piece of content that at some point will close for entries, and must crown a winner, or winners, to deliver on its initial promise. Choosing an appropriate duration for…

Do you feel like your best and brightest have one eye on the door? Is constantly rehiring and retraining the same positions starting to test your patience? We’ve got 5 proven strategies you can start using today to improve employee retention. A business’s ability to grow and innovate is in…

Everyone knows it’s easier and cheaper to retain a customer than to attract a new one, but in reality, how can you actually create customer loyalty and keep them from experimenting with your competitors? The hard truth is, you can’t. Ultimately, it’s a free market, and customers are free agents…

Whether your business operates remotely, with a hybrid structure, or in person, it’s important to foster team spirit, but that’s a lot easier said than done. Team building is a necessary part of keeping departments and business functions thriving, as a tightly knit team brings a synergy and group dynamic…

We’re living in the information age, and if you’re not collecting customer data and leveraging it to inform decision making, you’re going to get left behind. Even the smallest start-ups are hitting the ground running with highly functional point of sale (POS) systems and customer relationship management (CRM) software that…

Running and promoting online contests through social media networks has become more and more popular. While they used to mainly be used as marketing tools on Instagram and Facebook, they are now spreading to some of the newer, more specialised social media platforms such as LinkedIn and TikTok. Focusing on…