6 steps only to make your competition go viral with gamification

How to make a competition viral with gamification in 6 steps
  1. Identify the type of participants and the right time to launch it
  2. Determine the suitable type of competition and gamification to use
  3. Select the prizes to be won and offer an appropriate reward
  4. Boost the visibility of and access to the competition to make it go viral
  5. Promote the competition and encourage participants to take part
  6. Don’t underestimate the closure of gamified competitions for an even greater viral reach

1. Identify the type of participants and the right time to launch it

2. Determine the suitable type of competition and gamification to use

3. Select the prizes to be won and offer an appropriate reward

Expert advice!

  • Offer a consolation prize to all participants, such as discount codes or free delivery on their next order. This is an excellent way to keep everyone happy and not deceive those who don’t win. Your brand is therefore put in the spotlight and this boosts your sales.

4. Boost the visibility of and access to the competition to make it go viral

5. Promote the competition and encourage participants to take part

Expert advice!

  • Use gamification in your email marketing campaigns to directly reach clients and prospective clients and make them want to participate in your competition.
  • Use your newsletter to announce future competitions. You have already converted your subscribers to your brand and they will see the competition as a recognition of their loyalty.
  • If you have a physical store, inform your in-store shoppers of your competition. This will encourage some of them to subscribe to your social media accounts or your newsletter and you can use this information in the future to offer them targeted products.

6. Don’t underestimate the closure of gamified competitions for an even greater viral reach

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