Three words: interactive marketing and gamification! Interaction with clients is not something to be taken lightly in your business’ marketing strategy, because not only does it encourage consumers and prospective clients to buy your products or services, but it also helps you to secure their customer loyalty. Furthermore, thanks to the development of new technologies, we…

Effective internal communication is a key component in the success of a business. In fact, poor communication is often mentioned as the main cause when the implementation of a project fails or for an unpleasant work environment. …

Gamification is a popular approach for making client experiences more enticing and amusing, but it is also applicable in the world of business among colleagues. Introducing games boosts employee morale and aims to promote employee loyalty and engagement by making work processes fun and rewarding. …

Whether you are planning a physical, virtual or hybrid event, your priority should be to ensure that all participants are fully engaged in the story you are telling them or the message you are trying to send. Gamifying your events not only allows you to influence behaviour and achieve better…

The gamification of education is an approach that aims to increase learners’ motivation and engagement by incorporating game design features into educational environments. Using games in training and the learning process is actually more natural as play is already ingrained in society and our genes. …

Thanks to gamification, you can increase your lead generation, conversion rates and client retention. But why integrate games and gamification into your marketing automation strategy? Simply because it is a powerful tool to create engagement. When we look at the common challenges that businesses face, we know that generating prospective…

Thanks to their viral qualities, competitions are powerful marketing tools so it is important to master setting them up. It is a simple and effective way to grow your community and, by extension, your reputation and even your sales. Viral marketing campaigns are often used as part of larger publicity…

Launching a product is a company’s planned and coordinated effort to launch a new product on the market. It’s a project that achieves a number of objectives and giving clients the chance to buy the new product is just one of them. In particular, it lets a company develop its…

Brands love competitions because they are a fantastic tool to engage communities. Using gaming mechanisms, whether they are sophisticated or not, they are able to create engagement with their consumers, gain their audience’s loyalty, grow their community and collect important data on their target audience. The 5 psychological motivators: Share…