Bartle’s works have considerably impacted the design of online games, particularly massively multiplayer online role playing games (MMORPGs). …

Today, organisations and businesses are more and more frequently introducing an element of entertainment and game mechanisms in the workplace to fulfil a wide range of objectives, including recruitment, training, awareness of company values and culture, evaluating employee performance or even during business events such as team building or workshops. …

In professional life, just like in private life, people who completely evade the Christmas festivities are rare. It’s one of the most highly anticipated events of the year, and not just by children! Christmas is such a significant celebration that even businesses make the most of it by rewarding their…

Very widespread in the world of B2C, gamification entails using interactive techniques and game mechanisms to create engagement, to ensure that the user feels valued and to potentially lead them to the end of the purchasing process. These elements of interaction and pleasure can create more positive and memorable experiences…

Large businesses are turning to gamification increasingly often to play their cards right. Gamification is a concept that helps you achieve a range of commercial and marketing objectives in a record time, an ideal solution for start-up founders to take advantage of gaming mechanisms in their market launch strategy! What is the difference between a start-up and a business? A…

Edward Deci and Richard Ryan; who are they? Edward L. Deci is a professor of psychology and social sciences at the University of Rochester (New York) in the United States, and the director of his research programmes on human motivation. He is well known in psychology for his theories on intrinsic and extrinsic motivation, the nature and development…

First things first, what is a web-to-store strategy? A web-to-store strategy is a strategy to draw customers into your store. The expression web-to-store, on the other hand, describes a customer’s behaviour of looking for information online before deciding to make a purchase, then ultimately deciding to go to a physical store to buy the product in question. The…

Did you know that a savvy combination of competitions and marketing games is a foolproof recipe to generate more traffic on your online shop and by extension, your blog, social media accounts and all sections of your website? An excellent way to draw traffic to your e-commerce site is to…

You can’t have a competition without a prize. And not just any prize will do! That’s why we have found the most popular prizes for you to guarantee the success of your competitions. The three main groups for prizes and rewards: Flash gifts for a first purchase Experience gifts to…